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The mLAB is co-host of the applied and action research initiative which looks at a diverse range of commoning practices and the commons. Animating the Commons orchestrates at the nexus of design, communications and behavioral change. The initiative is a multidisciplinary cohort of commons animateurs working towards building unorthodox coalitions, alliances and partnerships among various stakeholders; from foundations to NGOs, private to public institutions. It helps local communities, change-makers and scientists invent social brands that serve the common good and introduce constructive and appealing discourses through meaningful storytelling. Animating the Commons bridges narratives around solutions to complex planetary challenges and increases visibility by amplifying impact through award winning documentary films, media campaigns, branding strategies and co-creative gatherings. From deforestation to climate change, soil erosion, plastic pollution to food waste, the initiative ‘translates’ sustainability so that people not only understand the issues, but are compelled to act. Capacity is built and transformative and catalytic spaces are co-created via events and workshops that foster deep dialogue, social cohesion and emancipation.
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